A good trade show display has to effectively catch the attention of potential customers, and quickly communicate the company’s marketing message. A business can benefit from participating in a trade show exhibition if it carefully plans its trade show display.
The Need for an Effective Trade Show Display
Trade show events in Orange County, California are venues for businesses to promote their products and services, as well as compete with participating competitors. Because of the competition present in one trade fair, each business strives to put up a display that will make them stand out from the rest. In fact, to be effective in promoting their brand and attracting potential customers to their booth, a trade show display should create a strong first impression on the attendees, and should communicate the marketing message in a matter of seconds. If these things are effectively done, then can a business maximize its sales opportunities.
Planning Your Trade Show Display
To create an effective trade fair booth, you need to plan very well. Planning includes identifying your display needs. Here are a few questions that you need to ask:
1. What are your objectives for participating in this trade show event?
Having a set of objectives will give you a direction. Moreover, these objectives will be your basis for evaluating the success of your trade show participation.
2. What image or marketing message do you want to communicate through your trade show booth?
One of the most vital parts of effective advertising is to have a concrete message. When you know what your message is, your next challenge is how to communicate it clearly through your display.
3. How many trade fairs do you participate in yearly? Who are the attendees in these trade events?
Each business should have a target market. A specified audience will make marketing efforts easier. If a business has identified their target market, it needs to study their characteristics in order to understand what can grab their attention and stir their interest. All marketing strategies will be narrowed down into those that will appeal to that specific market.
4. Where do you need to position your exhibit and how much space do you need?
The position of your trade show booth on the exhibit floor will affect how you will be noticed by the attendees. Also, the space you will need depends on what products and services will you feature in the fair. Determine whatever works best for you.
5. How will you transport your trade show booth to each show?
Your trade show booth should be easy to put up and easy to take down. It should also be easily transferred from one location to another.
6. How much is your allocated budget for your trade show booth?
Although each trade show booth should be made with as much creativity as possible, limitations are always set by the available budget. Know how much you want to spend to achieve your display requirements, and compare it to your available budget allocation.
Common Types of Trade Show Exhibit Displays
The type of trade show exhibit you need depends on the nature of the shows that you participate in as well as the objectives that you’ve set for each one. The following are a few standard types of trade show exhibit stands and displays:
1. Pop-up Trade Show Displays
Pop-up displays are light-weight folding frames covered with magnetic-backed material (fabric, vinyl or plastic panels). This type of trade show displays create curved or angled walls for your booth area.
2. Truss Trade Show Displays
Truss displays are made of light-weight aluminum and steel tubing. These are a common choice for those who want a flexible and modern-looking trade show display. Trusses can be configured in different shapes and sizes. They can also be used to build entire trade show booths, special exhibit features, display walls, islands, entrance ways, etc.
3. Panel Trade Show Displays
Panel displays consist of rectangular sections that are covered in fabric, and are connected to each other to create a wall. These can be adapted to various trade show booth sizes and configurations.
4. Tabletop Trade Show Displays
For small businesses that have a limited budget for displays, tabletop displays are the answer. These are less expensive and are effective in smaller trade fairs. They feature a light-weight display that sits on top of a table. Generally, tabletop displays have 3 panels with Velcro-attached graphics and headlines that can be changed and updated easily. To maximize the impact of tabletop displays, exhibitors should use bright colored table covers with their company logo and/or graphics.
5. Pull-up Trade Show Stands
Pull-up stands are an easy way to accent a trade show booth. These are banner stands that function like window shades in reverse. They can be placed together or put in different booth locations depending on your design preferences.
Choosing a Trade Show Booth Supplier or Designer
There are many trade show exhibit display builders in California. The one you choose should provide quality materials and meet the following requirements:
1. Has a good reputation of creating displays that effectively communicate their clients’ marketing message.
2. Has a consistent track record of delivering trade show materials on time.
3. Be able to meet your trade show display budget requirements without compromising quality of materials used.
4. Can guarantee the work in writing.
To make sure that your trade show display will be effective, rely only on a good trade show booth designer and builder. GreveCo. Displays and Exhibits is one of the most trusted companies when it comes to quality trade show display materials in Orange County, California. They have a reputation for producing effective displays, with unique and creative designs. Their products come at very affordable prices and rental rates. For more information about their products and services, contact them at +1 (714) 633-5728 today!