Trade shows, also called trade fairs, trade exhibitions, or trade expositions, are events that are organized to give businesses of a particular industry in California the opportunity to display their latest products and services. Through trade shows, businesses also get the chance to understand their competitors better, and to assess the current market trends and opportunities.
While most trade show events in California are exclusive to trade professionals and members of the press, there are a few that are open to consumers too. There are trade show exhibitions in Orange County that attempt to allocate certain days for professionals and other days for the public.
Trade shows are a means to increase sales.This is why businesses in California, both small and large, invest time, effort and money into putting up a good trade show display during these events: so that they can effectively market their brand.
The following are the essential things to consider when organizing a successful trade show event in Orange County, California.
1. Choosing a Good Location
Location is one of the most important things to consider when putting up a trade show event. The location you choose has to be easily accessible by various means of transportation, and should have sufficient parking space. Ideally, the parking space should be located in the building or within the vicinity.
The location you choose for the trade show exhibit should be large enough to accommodate all the registered exhibitors and the expected amount of attendees. It’s not advisable, though, to have a location that is too big for your event, because a hall that is scarce may cause your attendees and exhibitors to think that the event is unsuccessful.
2. Scheduling the Trade Show Event
It is important to know the ideal dates and times to hold a trade show event. To identify the best dates and times, you simply need to identify those that you are to avoid. Avoid organizing the trade fair during any major holidays. This will negatively affect your event by reducing the number of expected attendees. Additionally, you should research other corporate events, like conferences, conventions and other trade show exhibitions that are being held in the same location on your proposed date and time. Even if the others are not inexact same location, but are in close proximity to your area, they can still drastically reduce the number of your expected attendees.
3. Creating a Theme and Setting Up the Trade Show Venue
One of the secrets to a successful trade show convention in Orange County, CA is to have a common theme all throughout. This ensures consistency. Having a theme for your trade fair will also help you choose your targeted group of exhibitors and attendees.
You need to be creative in transforming the venue into an attractive trade show hall. There are a variety of things you can use to achieve this. You might want to use carpeting, lighting, audio and visual equipment, furnishings and fixtures, etc. There are contractors that specialize in trade show construction, and you may hire them to install and dismantle all the necessary equipment and décor before and after the trade fair.
4. Promoting the Trade Fair
As with any event in California, trade fairs should be promoted properly. Without promotions, no one will know about the event, and consequently,no one will attend the event. There are various means of promoting a trade show event, like using flyers and brochures, advertising on the radio, TV or newspapers, and posting on the Internet and various social media sites.
5. Receiving Endorsements for the Trade Show Event
Receiving endorsements is one effective way of gaining greater publicity for the trade show convention. This is especially true if the endorsements are from trade associations and chambers of commerce that have hundreds or even thousands of companies as members.
It is advisable to collect testimonials from satisfied exhibitors and attendees after every trade show event. Positive feedback that you gather can greatly encourage more exhibitors to participate in your trade fair the next time around. More attendees will also attend your event.
6. Packages, Incentives and Etc. to Attract More Trade Show Vendors
Make every effort to attract trade show participants that return year after year. This is essential to making your event a success.
It is important to remember that trade show participants have limited budgets. To attract businesses to participate, you can create packages that include a number of attractive incentives, like an advertisement in the event directory, or a panel appearance to increase their exposure. These things will make it easier for these businesses to justify their participation.
7. Make Available Ancillary Services
There are many trade show events that are held in Orange County, California. When you are organizing one, you have many competitors to beat. Even when you offer incentives, your competitors will offer their incentives too. Since you are competing for your vendor’s interest, you can also offer additional services that will make your trade show exhibition more attractive. For example, you can contract with companies that offer child care services for participants and attendees who bring along children with them. You might also offer experienced booth staff for exhibitors who are unable to supply their own. Another suggestion is to offer your exhibitors a list of designers who specialize in creating brilliant and effective trade show booth designs.
8. Encourage the Use of Quality Trade Show Display Materials
Since trade show events in Orange County, California are opportunities for businesses to showcase their products and services, you should encourage those who will participate in your event to only use quality trade show display materials. Investing in quality materials will ensure that their booth will effectively send their marketing message.
One of the most trusted suppliers of quality trade show booth materials in California is GreveCo. For more information about their products and services, contact them at +1 (714) 633-5728.