The reason many small businesses are participating in trade show exhibitions in Las Vegas is that effective trade show marketing can help small businesses get a sales pitch. One of the essentials of marketing effectively in a trade show event is to use quality trade show products. Banner stands, for example, should never be made of cheap materials. This article discusses a few of the reasons why.
Trade Show Exhibitions in Las Vegas, Nevada
A lot of small businesses today are participating in trade show events in Las Vegas, Nevada. Although participating in trade fair may be costly, it is a worthy investment that these small businesses are willing to make. In a trade show event, small businesses not only get to meet their competitors, they also come indirect contact with their targeted market. This gives them more opportunities to increase sales.
In order to effectively gather new clients from the attendees of a trade show event, small businesses need to plan out and put up a good marketing strategy. The quality of the trade show materials you use can largely affect the outcome of your trade show marketing.
Never Use Substandard Banner Stands in a Trade Show Exhibit
Different Types of Banner Stands
One of the most common pieces of equipment used in a trade show event is a banner stand. Banner stands are able to communicate marketing messages quickly. Moreover, they can easily be set up. Banner stands are simply rolled up, and they are ready for the attendees of a trade show convention. Banner stands can effectively grab the attention of any type of target market.
Most trade show banner stands area bit pricey, and perhaps that is the reason some small businesses try to look for cheaper ones online or at a local shop. Although these small businesses think they’re cutting costs, they’re actually losing more than they know.
The following are a few reasons cheap or substandard banner stands should never be used in a trade show event:
1. Cheap Banner Stands Cannot Withstand Frequent Use.
Generally, businesses participate in trade show events more than once. In fact, they should participate as often as they could. To cut the cost of preparing and putting up a trade show exhibit, businesses usually reuse their trade show marketing materials. For repeated use of trade show roll up banner stand, you need to use high-quality units with durable winding mechanisms. If the unit’s internal spring breaks, you will not be able to retract or pull up the banner anymore. Also, this will damage your print and graphics, which will make it useless for events. Although quality banner stands may be costly, you will save more in the long run, especially if you participate in trade show fairs often.
2. Retractable Banner Stands Are Often Changed.
Most businesses change their retractable banner stands regularly, so that they can promote different marketing messages for seasonal products and services. Since they are often changed, you need to use a quality retractable banner stand with interchangeable cassettes. Quality units allow ease of ejecting the old graphic cassette and popping in a new one. Trade show booths can efficiently change their marketing messages without the need to buy another banner stand or to ship their existing unit to shop for replacement graphics.
3. Substandard Banner Stands Are Not Weather Resistant.
Some businesses use banner stands for outdoor marketing. Indoor banner stands cannot withstand harsh weather conditions like rain, snow, wind, and heat. This is why quality banner stands are used; so that companies can keep their marketing message in place even during strong winds.The graphics and print should not fade or crack in the sun and rain.
4. Quality Banner Stands Usually Come at a Discount When Bought in Large Quantities.
Don’t settle for substandard banner stands that need to be repaired and replaced a lot. Businesses should ask their trade show exhibit supplier about quantity discounts when purchasing trade show banner stands in bulk. Quantity discounts offer not only savings in hardware costs, but also graphic costs, because multiple copies are printed at one time.
5. Cheap Banner Stands are Usually Harmful to the Environment.
If a small business purchases a substandard banner stand, they are more likely to use it only once, and then they will need to buy another over and over again. This huge amount of waste is not helpful to our planet. The best solution is to use a durable banner stand made from sustainable materials, that can be reused for many years to come. Additionally, there are environmentally friendly banner stand graphics that are available, too.
6. Cheap Banner Stands Usually Do not Come with a Warranty and Trusted Customer Service Contact.
When purchasing trade fair banner stands, businesses should check for the provider’s warranty policy, should any of the banner stand’s internal mechanism break. Ask also for their customer service contact details in case repairs are needed for the banner stand.
There are more reasons as to why substandard banner stands should not be used in trade show exhibitions in Las Vegas, Nevada. The main point is that, if you want to have successful marketing and cut costs when participating in trade fairs, you need to make the necessary investments; which includes purchasing trade show banner stands made from durable materials.
Quality Matters More Than Price
Quality trade show banner stands are an investment that every small business in Las Vegas needs to make. Quality banner stands last longer, are easier to set up, and need fewer replacements. Find quality trade show banner stands at GreveCo. Displays and Exhibits.
GreveCo Displays and Exhibits is located in Orange, California and supplies large and small trade show booths locally and internationally.
GreveCo. Displays and Exhibits is a full service custom display and exhibit manufacturer. They provide various kinds of display and exhibit options that can meet your marketing needs and fit your budget. Their products include small pop up banners, portable hybrid aluminum exhibits, custom lightweight aluminum extrusion booths, 2 story exhibits, and etc. For more information about their products and services, contact them today at (714) 633 5728.