Trade Show Displays in Orange County, California: What You Need To Know

Goals of Putting up a Trade Show Display

Trade show displays are not made overnight. They have to be well-planned and well-executed, so that they will serve their purpose. Businesses put up trade show booths for specific goals and these include:

1. To sell a product or promote a service

The primary reason for any trade show exhibit is to conduct a sales pitch. Trade show displays are another marketing strategy that has been proven to be effective.

2. To launch a new product and/or service

When a business wants to introduce and promote a new product or service that they are offering, a trade show exhibit is one of the most effective ways to do it.

3. To correct a misconception about a company or its products and/or services

Faulty marketing strategies create a negative effect on the reputation of a company. Moreover, when people are not completely informed or educated about a certain product or service, many misconceptions can arise. A trade show exhibit is one of the most effective ways to redeem a company’s name, including its products and services. Trade show displays are a means to disseminating accurate information about a business, and its products and services.

4. To create an impression on a target market about a company

Successful businesses in California obtained their status because they knew how to identify their target market and meet their needs. A trade show display is one way you can get the attention of the market that you want to sell your products and services to.

A Few of the Most Popular Types of Trade Show Displays

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Trade Show Exhibit Booths by Greveco

In Orange County, California, there are trade show displays that come is various sizes, styles and prices. These are the most popular kinds of trade show displays in California:

1. Pop-up Trade Show Exhibit

Pop-up trade show displays, also known as Pull-up displays, are a popular choice in Orange County, California. These displays can be made from various materials, like fabric, vinyl and plastic. Pop-up displays provide you a large area for your marketing message, without being heavy. Pop-ups are lightweight display systems that are easy to set up and tear down. This kind of trade show display can also be transported easily.

Pop-up displays are available in table-top and floor display versions. Some of these displays include fancy accessories, like rear-lit bubble panels and other lighting features. Some even include shelving options. One of the more interesting pop-up systems is the multi-dimensional pop-up display, wherein the graphic configurations offer a wide array of design option that you can choose from.

Before purchasing a pop-up display, check its material for durability. Consider also the warranty offered.

2. Trade Show Banner Stands

Trade show banners are created from vinyl or fabric and are installed on portable stands. Banner displays can be either retractable, or non-retractable. The stands come in a variety of options, including single, double and triple-sided models. These are lightweight trade show displays, but are very durable. They are quick to set up, and you can even choose to arrange multiple units to create an elaborate back wall. Some trade show display banners in Orange County, California have lighting accessories to enhance the display images.

3. Trade Show Literature Racks

Literature racks are another interesting type of trade show display. Trade show literature racks are usually made of plastic or aluminum, and are used as stands to hold literature that contains information about the products and/or services that a business offers.

Trade show literature racks are convenient, because they can be collapsed and carried easily in a case or bag. Literature racks in California vary in capacity, but they usually have 3 to 10 pockets. There are various colors and styles to choose from, too. Roll-away fabric literature racks are getting more popular these days because they are easier to ship and assemble.

4. Trade Show Back Wall Booth Display

Another common type of trade show display in California is the Back Wall Booth Display. This is one the most expensive types of trade show signage in California. Back Wall Booths utilize a sturdy and lightweight framing (usually aluminum) for the temporary erection of the partial walls. This display offers numerous options for customizing your trade show booth, maximizes your available space, and can definitely make your booth stand out in a trade show exhibit. Back Wall Booth Displays are also easy to set up and tear down.

5. Trade Show Panel Displays

Panel display systems come in a variety of sizes and styles. There are tabletop panel displays and there are slat wall panel displays. Trade show panel displays are easy to assemble, and are portable, too.

6. Digital Signage

Digital signage is the future of trade show displays. This kind of trade show display incorporates both audio and visual marketing. Digital signage is one of the most potent attention grabbers among the different trade show displays. Product demonstrations are most effectively done through this kind of display.

Essentials of a Trade Show Display

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Trade Show Display Setup

Trade show displays vary in sizes and styles. You have the freedom to choose the size and style according what you believe is most appropriate for your business. The type of display you choose should effectively convey the message you want to send to your potential customers. Make sure that the colors and the lighting that you choose for your display will enhance your marketing message, and not conceal it.

Regardless the size and style of the trade show display, the most important factor to consider in choosing is portability. A good trade show display is portable. You do not want to go through the hassle of transporting heavy materials. Moreover, heavy materials are more difficult to assemble and disassemble.